Location: Chennai
Experience: 15 years
Education: MBA or B.Tech.
Prior experience managing a Digital practice, handling a larger team of 20- 40 people with hands-on and verifiable delivery in the following areas:
Areas: PPC/Adwords, SEO, Social Media, Email, Content
Marketing, Remarketing, Web Design
Tools: Ahrefs, MOZ Tools, Ad Serving Platforms,
Google Analytics, Google Search Console, WordPress, MS Excel, HTML, PHP
Excellent communication and comprehension skills
Ability to translate business goals into Digital directives
Must have a proven track record complementing the overall Marketing strategy on the digital front
Job Functions:
Consolidate all of the Digital Marketing efforts for Alliance complementing the overall Marketing strategy
Manage a team of digital experts/leads on the PPC, SEO and Social Media campaigns
Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns
Continually improve landing page optimization, keyword research, link building, content refresh and attain overall SEO maturity and reputation
Responsible for the lead generation activities and campaign budget spend with measurable ROI
Social Media Marketing outreach including but not limited to Facebook, Twitter, LinkedIn, YouTube, etc.
Create scope and content for mobile App Deployment
Continuous evolution of the digital practice through newer and strategic avenues for customer reach
Perform competitor research & gather actionable intelligence